MONSTER THIRST

OWNER: KC's Fireworks, sponsored by National Foods

VEHICLE: 1998 Dodge Dakota Club Cab pick-up

ENGINE: Supercharged, fuel injected 580cu.in Chevrolet big block

HORSEPOWER: 1,700

This truck embodied a significant breakthrough for Clive Featherby's KC's Fireworks monster truck operation, being their (and Australia's) first major corporate sponsored monster truck. The deal was a 12-month naming-rights agreement with National Foods conglomerate to have their Daily Juice Company brand displayed on the truck. The agreement was originally put together by Melbourne promotions company Thrive, following their highly successful TV advertisement campaign that featured a Daily Juice Company 'monster delivery van' crushing cars on a Melbourne street.

The truck's new livery was created by sign-writing designer Lindsay Houston of LDI Signs. Initially, the name for the new truck was somewhat contentious: the sponsors originally applied the name Monster Thirst, which not all other parties involved found agreeable. Within weeks however, the name was changed to Captain Crusher (although the truck retained the words 'Monster Thirst' on the nose and tailgate), as the appearance of the truck continued to be evolved and refined.

The Daily Juice-sponsored truck debuted at Tamworth Showgrounds on the 5th of November 2005, driven by Darrel McLeary.

Hi Dennis,

Please find attached photos of our Aussie Monster Trucks.

All photos courtesy of the Aussie (+Kiwi) Monster Trucks Gallery - www.amt.mtm2.com

 Kind Regards,

Mark Hurley and David Carr.

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